What is VBL?

In 1991, Kelly Gerling began asking the question, "What process of thinking and communicating can bring about organizational cultures that are healthy, productive and superb places to work?" Values-Based® Leadership (or VBL) is the result of that investigation to date. With the help of leadership interviews, client feedback, organizational analysis and extensive reading, the VBL Leadership Development System is growing more effective. And this system is based on fulfilling timeless values in healthy ways.

Each of us has a set of values - what is important to us and what we deeply believe. These values, personal and organizational, spiritual and family, are like a hidden source of guidance . . . they urge us to achieve what is deeply important. They manifest most strongly as feelings, both when they are fulfilled and when they are violated. Fulfilling these values is expressing our zest for life. To the extent we allow anything to stifle our expression of these values, we become vulnerable to our capacity to behave in destructive ways.

VBL stands for Values-Based Leadership. VBL gives us some choices about how to choose to fulfill our values, and those of others, as well as how to prevent ourselves from engaging in destructive behaviour when our values are violated. VBL is a set of thinking skills and communication skills, and a process for spreading them throughout an organization.

VBL can help give your organization a language and an explicit set of processes for bringing out the best leadership in yourself, others and the organizations to which you belong.

VBL processes can help you to lead by example. And VBL can support you to help others to lead themselves.